Marketing and PR Excellence 2014: The Sales Way
We have now started to redesign our marketing materials so that they follow the same principles as the ones we use when designing client sales enablement content. This has helped us to be more concise with our messaging and better able to explain our …
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Five Customer-Centric Marketing Lessons from Apple to Zappos
Traditional marketing is on life support. The rules of the game have changed. Tell and sell marketing no longer works. Today's consumer is empowered. Empowered to find their own information, empowered to share their opinions and empowered to avoid …
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